A brand identity built on clear choices

Your look is your first impression, and we make sure it is the right one and that it lasts. Whether you need a new identity or want to refresh the one you have, we build a visual system that is professional, consistent and recognisably yours.

A colleague on the phone at a desk by the window
  • High Tech Campus Eindhoven
  • Apple Museum
  • Amsterdam UMC
  • HighTechXL
  • EFFECT Photonics
  • VSTEP
  • demt flex
  • Sirius Medical
  • SAG
  • OMO Scholengroep Helmond
  • ZND
  • Oktober
A brand is more than a logo

Your business has grown. Has your brand kept up?

  • Your identity feels dated

    The visual style no longer matches the direction the business has taken.

  • Nothing quite matches

    Logo, colours, typography and materials each tell a slightly different story.

  • Your brand does not grow with you

    The business has moved on and the identity has stayed where it was.

  • Others apply it wrong

    Suppliers and partners have nothing to work from, so every new item drifts a little further.

Our work

A collection of our work

A strong brand is built on clear choices

Branding is more than a good looking logo. It is the sum of everything you put out: visual, verbal and in the way you behave.

A strong brand makes choices and then keeps them. We help you make those choices and translate them into a visual system that works at every size, in every format and at every point of contact.

Design that reflects your positioning

Every design decision, from the typeface to the colour palette, says something about your brand whether you meant it to or not.

So we make those decisions deliberately: a logo and its variants, a colour palette with rules for using it, and typography that fits the way your brand speaks.

Your brand today

  • An identity that no longer fits
  • Every channel looks slightly different
  • No guidance for anyone applying it
  • A brand that quietly limits growth

Your brand with JKC

  • One identity that fits who you are now
  • The same recognisable look everywhere
  • A practical guide people actually use
  • A system that scales with the business

A brand guide that lives outside the manual

A brand guide is only worth anything once it gets used. Most of them are too long, too abstract, or too hard to find at the moment somebody needs them.

So we deliver one that is practical, understandable for everyone who has to work with it and directly usable in daily practice: example applications for the situations you actually run into, and a digital version that is easy to share and to keep current.

Rebranding without losing what works

A rebranding is an opportunity and a risk at the same time. The parts of your brand that people already recognise took years to earn, and they are the easiest thing to throw away by accident.

We start with an audit of the identity you have, keep the brand values that are already doing their job and phase the rollout across your materials so nothing has to be replaced overnight.

From first conversation to a brand you can use

A stronger identity starts with an honest look at the one you have and at what it is costing you.

Get your Growth Check and find out where your brand is inconsistent, where it is holding you back and what it would take to fix it.

Fully Custom Approach

Request a quote

Mostly chosen by Scaleups

Your website is designed and built around your goals, customers and way of working. The right route for businesses that want a stronger digital presence now and a platform that can support further growth later.

Best fit for

  • Organisations with multiple audiences, services or markets
  • Businesses with ambitious growth plans
  • Websites that need to connect with CRM, ERP or other systems
  • Teams that need a digital foundation built around their exact needs

Hybrid Approach

From €4500

Mostly chosen by Startups

Start with proven building blocks, shaped around your brand and goals. A practical route for new concepts and clear website needs that need to look professional, go live faster and remain ready for the next step.

Best fit for

  • New businesses and new concepts
  • Clear, focused website requirements
  • Teams that want certainty around scope and launch
  • Businesses that want a strong start without closing off future growth
Why JKC

Why Startups and Scaleups choose JKC

  • From Findable to Scalable

    One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.

  • Involved founder, stable partner

    The same founder at the helm for 10+ years. You talk directly to the makers, not an account manager.

  • We become nerds about your business

    We put ourselves in your business's shoes, understand how it works, and know how to get things done.

  • Your work, your ownership

    All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.

  • Available when it counts

    In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.

  • People steer, AI accelerates

    The speed of AI, the judgment of people. If AI goes down, your project keeps working.

Contact

Get in touch with your growth partner

  • Find out how we can grow your business
  • Get a response within 1 business day
  • Completely without obligation

Justin van Dongen

Founder & digital growth partner

Justin van Dongen

Contact form

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FAQ

We often get these questions

It depends on what you need. The Hybrid Approach starts at EUR 4,500 and builds on proven building blocks; a Fully Custom project is quoted once we know your goals and what has to connect to what.

Either way you get a fixed project fee agreed before we start, so there is no invoice afterwards that you did not see coming. You pay for the thinking that goes into an hour, not for the hour.