Findability in Google and AI search
Whoever sits at the top of Google has a structural advantage: no running advertising costs, but running traffic. We build that position from the technical foundation up, and we build it for AI search engines at the same time.
- 300+ businesses helped
- 9+ years building digital growth
- Full IP-rights included
- Responsible use of AI We use AI where it makes the work better, never to replace the thinking.
Search has more than one front door
The people looking for you are finding someone else
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You rank badly on the words that matter
Not the terms with the most volume, the ones your growth actually depends on.
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Competitors are easier to find
They come up first, even in the places where you are the better choice.
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You do not know what your audience searches for
Keyword research has never actually been done, so the content is a guess.
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SEO was done once
Some optimisation happened years ago and nothing structural has followed it.
Our work
A collection of our work
M-Asia: Your eyes in China, translated into a powerful digital strategy
View caseYour findability is the strongest growth engine you own
Whoever searches has to find you, not your competitor. That is the whole of it, and it is worth more than any single campaign because it keeps running after the budget stops.
We combine search engine optimisation with the newer half of the job: a strong position in Google, and authority in AI search engines like ChatGPT, Gemini and Claude, which increasingly answer the question before anyone reaches a results page.
Sustainable traffic, without the running ad spend
SEO is not a trick. It is a long term investment that returns more the longer it runs, which also means it cannot be done in a sprint and then left alone.
So we work structurally: the technical foundation first, then a content strategy built on real keyword research, then authority. With a monthly report that shows what moved and what did not.
Your findability today
- Invisible on the terms that matter
- Traffic that stops when the ad budget does
- No idea what your audience actually types
- Optimisation that stopped years ago
Your findability with JKC
- Ranking on the terms your growth depends on
- A stream of organic traffic that keeps running
- Content built on real keyword research
- A structure that improves month over month
Authority is built with links, not with tricks
Backlinks from trustworthy websites are still one of the strongest signals there is, and also the easiest place to buy yourself a penalty.
We help you earn quality links from relevant sources, use content marketing as the strategy that produces them, and keep an eye on both your own link profile and the ones your competitors are building.
Local searches deserve local pages
If you work in a region, a national page will never beat the competitor who wrote one for the city your customer is standing in.
An optimised Google Business Profile, local keywords and landing pages that actually mention the area, plus the citations and listings that back them up.
Find out where your findability leaks
Better rankings start with knowing which terms you are missing and why.
Get your Growth Check and find out where your site is losing search traffic, and what it would take to be the result people click.
Fully Custom Approach
Request a quoteMostly chosen by Scaleups
Your website is designed and built around your goals, customers and way of working. The right route for businesses that want a stronger digital presence now and a platform that can support further growth later.
Best fit for
- Organisations with multiple audiences, services or markets
- Businesses with ambitious growth plans
- Websites that need to connect with CRM, ERP or other systems
- Teams that need a digital foundation built around their exact needs
Hybrid Approach
From €4500Mostly chosen by Startups
Start with proven building blocks, shaped around your brand and goals. A practical route for new concepts and clear website needs that need to look professional, go live faster and remain ready for the next step.
Best fit for
- New businesses and new concepts
- Clear, focused website requirements
- Teams that want certainty around scope and launch
- Businesses that want a strong start without closing off future growth
Why JKC
Why Startups and Scaleups choose JKC
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From Findable to Scalable
One partner for the entire journey: getting found, working smarter, growing further. No more switching between agencies.
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Involved founder, stable partner
The same founder at the helm for 10+ years. You talk directly to the makers, not an account manager.
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We become nerds about your business
We put ourselves in your business's shoes, understand how it works, and know how to get things done.
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Your work, your ownership
All IP rights belong to you. No long contracts, no lock-in. You stay because the partnership works.
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Available when it counts
In case of urgent issues or outages, we're there outside office hours too. What we build works evenings and weekends too.
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People steer, AI accelerates
The speed of AI, the judgment of people. If AI goes down, your project keeps working.
Sectors
Active and experienced in your sector
We serve clients from international innovators to local businesses. JKC is at home in nearly every sector, and the list grows every year.
Contact
Get in touch with your growth partner
- Find out how we can grow your business
- Get a response within 1 business day
- Completely without obligation
Justin van Dongen
Founder & digital growth partner
Contact form
FAQ
Frequently asked questions
Search engine optimisation is making sure people find you when they search for what you do. Part of it is technical: structure, speed, clean code. The rest is content that answers the question someone is actually asking.
Done properly it keeps paying off long after the work is finished, which is what separates it from advertising.
Generative Engine Optimization: being found inside AI answers, in ChatGPT, Gemini and Google’s AI overviews, instead of only in the blue links.
More people now ask an assistant rather than a search engine, and those assistants quote their sources. We make sure yours is one of them. We treat it as part of findability, not as an extra invoice.
Findability is built in from the first sprint: structure, speed, and content that answers what your customer searches for. From there we keep measuring and improving.
Usually the problem is not the design. It is a mismatch between what the site says, who it is trying to reach, and how findable it is.
We audit what is there and come back with what is actually holding growth back and what to fix first, in order of impact. The Growth Scan is the quickest way to get that answer.
Content that is generated and published without a thought, yes. That is exactly why we do not do that.
Every page gets a point of view, checked facts and something the reader can use. That is what search engines reward, whatever tool helped write the first draft.